Measure your success

Measure your success

1. Marcel really isn’t a numbers person. She just likes to make great videos that people love. For this reason, she really hasn’t wanted to spend much time in YouTube Analytics. Recently one of her friends told her she shared her video and now Marcel wants to know how many times her video has been shared. Which report should she review?

Shares report.

2. You have a channel and are elated by the number of views and growing number of subscribers you are racking up. You take your first tentative steps into YouTube Analytics, check out your Demographics report and realize that your primary audience is 15-25 year old females in Peru. How can this information help you?

You can start to tailor your content to this audience to increase watchtime and entice new subscribers.

3. How can YouTube Analytics help you turn casual viewers into subscribers and potentially loyal fans?

Use insights from data collected from your subscribers.

4. You are interested in learning who is watching your videos. Specifically where they are from, are they male or female, and their typical age range. Which YouTube Analytics report would you review?

Demographics report.

5. Which report can show you which words are being used in YouTube search to find your videos? You want to make sure you have added them to your tags.

Traffic sources report.

6. You know that mobile viewership is increasing rapidly and aren’t sure your videos are really optimized for a mobile viewing experience. What report will show you if your viewership on mobile devices is increasing?

Devices report.

7. How would you use the Videos added report?

To determine if you are overwhelming your viewers with new videos.

8. Misty invests a lot of time in creating the perfect video. She has started looking at her Audience Retention report and sees a flat horizontal line. How should this make Misty feel?

Happy, people are watching her video through to the end.

9. You are chatting with another creator at a recent event. They are looking at their Audience Retention report and see a steep decline after the first 10 to 15 seconds. What might this mean?

The video metadata was misleading.

10. Annotations are a great way to encourage your viewers to take an action. How can you determine if your annotations are effective?

Check the Annotations report.

11. Where would you look to determine if your playlist strategy was effective?

Views report.

12. Generally, subscribers generate more watch time on your videos. You are curious to see if the demographics of your subscribers differ than your overall audience. Where would you find this information?

Demographics report.

13. Sometimes understanding which videos cause you to lose subscribers is just as important as the videos that cause you to gain subscribers. Where would you find videos that resulted in the most lost subscribers?

Subscribers report.

14. You have narrowed down your lost subscribers to a few videos. What can you do to help ascertain why viewers unsubscribed?

Read the video comments.

15. You notice a big difference between the demographics of your overall viewers and your subscribers. Who should you target your next video towards?

Your subscribers.