1. In order to
succeed as a YouTube creator, you must adhere to all of the 10 fundamentals
because they’re a checklist for what makes a great channel.
False
2. Whether you aim for a niche or broad audience is an
example of which fundamental?
Targeting.
3. What’s one way to
bring interactivity into your channel?
Pose a question that you want
your audience to answer in the comments.
4. Where is your
channel icon displayed on YouTube?
On the left hand side of your
channel banner and on the watch page.
5. What is a
watermark?
An image that viewers can
click on to subscribe.
6. What is an
effective branding strategy?
Using a consistent image on
channel and social media.
7. Why is it a good
idea to decide on a programming strategy early on?
All of the above.
8. A mission statement
is helpful because:
it allows you to think
holistically about your channel.
9. What features
should you add to videos that can help improve their initial discovery on
YouTube?
A channel description,
channel art, and a username.
10. Unlike watch
pages, YouTube Analytics displays:
a comparison all of your
videos to each other over time.
11. If the Traffic
Sources report shows that very few viewers are finding you through YouTube
Search, you should consider:
choosing more compelling
keywords for your tags.
12. If your Audience
Retention Report says people are watching your videos through to the very end,
what next step would be most logical to increase # of minutes watched?
You might consider making
longer videos.
13. When developing
your channel trailer, who is the target audience?
New viewers to your channel.
14. What do successful channel trailers often include?
A call to subscribe.
15. Can you use
existing video footage for your channel trailer or should you create a brand
new video?
Older clips are helpful to
include if they are used to communicate the type of content you create.
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