Encourage viewers to watch more
1. What should you consider when using
links in the description field that send viewers away from YouTube?
Sending
users offsite may negatively affect your video's watch time.
2. What type of annotation would be most appropriate at the
start of a video?
The
table of contents for the video.
3. End cards that encourage viewers to ____________ can have a
positive impact on watch time.
Subscribe.
4. Series playlists:
help
inform the YouTube algorithm about the order in which to display content to a
viewer.
5. You are going to broadcast a series of episodes on the best
carnitas recipes. Which of these could be an effective way to inspire your
audience to watch subsequent episodes?.
End
with a scripted call to action asking viewers to nominate their favorite
recipes, with the reward that you will film the final episode about the recipe
that gets the most audience votes.
6. After adding a new channel trailer, where should you look to
see how much of an impact it has on your subscriber count?
Subscribers report.
7. Where can you see the impact on
watch time of where you share your videos?
Traffic sources report
8. Where is it most
important to avoid placing annotations so they don’t interfere with viewing
content?
The top and bottom.
9. Which of the
following is the least intrusive call-to-action format?
Spotlight annotations whose
text only appears when the mouse hovers above them.
10. Why it is
important to increase watch time?
Increased watch time can
improve your video’s placement in Suggested video and search results.
11. What key area
should you consider when uploading because it could help boost watch time?
Drafting a compelling
description that includes a call-to-action.
12. The channel you
and your friend Zenaida created has seen its subscription numbers increase
after the first 10 weeks. Now you want to increase watch time and get more
views. What are three ways to stimulate your subscribers or unsubscribed
viewers into more interaction on your channel?
Include a call to action into each video, place strategic annotations, use a
recurring keyword tagline.13. Which of the below would be the best to use when encouraging your audience to link to other videos, playlists, channels or full versions of shorter video clips?
Clickable annotations.
14. What type of annotation helps to break up long videos?
Time coded annotations.
15. What are two key factors to keep in mind when using annotations?
Function and placement
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