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Saturday, September 26, 2015

Encourage viewers to watch more



Encourage viewers to watch more

1. What should you consider when using links in the description field that send viewers away from YouTube?
Sending users offsite may negatively affect your video's watch time.

2. What type of annotation would be most appropriate at the start of a video?
The table of contents for the video.

3. End cards that encourage viewers to ____________ can have a positive impact on watch time.
Subscribe.

4. Series playlists:
help inform the YouTube algorithm about the order in which to display content to a viewer.

5. You are going to broadcast a series of episodes on the best carnitas recipes. Which of these could be an effective way to inspire your audience to watch subsequent episodes?.
End with a scripted call to action asking viewers to nominate their favorite recipes, with the reward that you will film the final episode about the recipe that gets the most audience votes.

6. After adding a new channel trailer, where should you look to see how much of an impact it has on your subscriber count?
Subscribers report.

7. Where can you see the impact on watch time of where you share your videos?
Traffic sources report

8. Where is it most important to avoid placing annotations so they don’t interfere with viewing content?
The top and bottom.

9. Which of the following is the least intrusive call-to-action format?
Spotlight annotations whose text only appears when the mouse hovers above them.

10. Why it is important to increase watch time?
Increased watch time can improve your video’s placement in Suggested video and search results.

11. What key area should you consider when uploading because it could help boost watch time?
Drafting a compelling description that includes a call-to-action.

12. The channel you and your friend Zenaida created has seen its subscription numbers increase after the first 10 weeks. Now you want to increase watch time and get more views. What are three ways to stimulate your subscribers or unsubscribed viewers into more interaction on your channel?
Include a call to action into each video, place strategic annotations, use a recurring keyword tagline.

13. Which of the below would be the best to use when encouraging your audience to link to other videos, playlists, channels or full versions of shorter video clips?
Clickable annotations.

14. What type of annotation helps to break up long videos?
Time coded annotations.

15. What are two key factors to keep in mind when using annotations?
Function and placement

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