Create great content

Create great Content

1. Imagine you’re going to start a music channel. How could you make sure your channel is interactive?

All of the above.

2. What’s one consistent element you can include in each of your videos that will help keep viewers engaged until the end?

Start every video with the same 30-second song.

3. What are some of the best ways to be conversational with your audience?

Say hello, goodbye and/or thanks to your fans in every video.

4. How can you find out who your fans are and what they like?

All of the above.

5. Why is it important for each of your videos to work as a stand-alone piece?

If a video cannot stand alone, a viewer may leave if they don’t understand the full context.

6. Which of these tactics could make your video more shareable?

All of the above.

7. Which of the following topics would be considered evergreen to many viewers?

How-to videos.

8. Rachel has a channel about the best burrito food-trucks and she’s thinking about doing a collaboration. What should she look for in a potential collaborator?

A food channel that focuses on delicious, hole-in-the-wall places to eat.

9. If you were going to have a food show, what would be the best way to inspire your viewers?

 All of the above.

10. You have a full-time job and a great idea for a show that you’d like experiment with on YouTube. Your friend, visiting from out of the country, offered to help you film and produce your first video so he could test out his new equipment. What question should you consider before taking this opportunity?

If this video is successful, will I be able to complete the series with the same editing and production quality?

11. You’re starting to launch your show idea. How many of the 10 fundamentals do you need?

None are needed, but all can help.