Drive fan engagement

Drive fan engagement

1. What is the primary way new people find out about your videos?

Word of mouth.

2.  A sports channel decides that it wants to build a special show around the upcoming World Cup. Which programming fundamental is this an example of?

Planning around a tent-pole event.

3. Which of the following is a sustainable idea for a video ritual?

Add a bloopers reel at the end of videos.

4. One of the most important groups to foster relationships with on your channel are:

Top contributors.

5. What’s a good way to respond to a heated debate within your community?

Moderate comments to remove offensive language using platform tools.

6. Can you monetize a live event on YouTube?

Yes, you can run ads.

7. Defining a creed is:

Showing viewers what you're all here to accomplish or enjoy together.

8. What is a great extension to any social media strategy?

Google Alerts that identify when your brand is mentioned.

9. What is an essential technique to strengthen the bond with your top fans?

Respond to their comments in a meaningful way.

10. You notice a fan has re-posted your video to their Twitter account. How can you show her your appreciation and encourage continued interaction?

All of the above.

11. Joanne created a new video based on several suggestions from her fans. Which community-building strategy is this an example of?

Interactivity with your audience.

12. Julio just launched a new channel. Where can he go to find out who his audience is, what else they watch and how they discover his videos?

He can check out the Subscribers report in addition to reading and responding to viewers’ comments.

13. Which of these are examples of the five guiding principles to building a strong community?

Rituals, creation story, language.

14. Which is a useful strategy to use when trying to catch the attention of blogs?

Use a blog roll to highlight videos with topical or trending themes that target their audiences.

15. Social media should not be a priority because the YouTube platform gives you all of the tools you need to promote your videos worldwide and grow all your audience.

False