How YouTube Works

How YouTube Works

1. When setting goals for your channel, what is one of the first things you should identify?

Your audience.

2. Where should you look to measure progress toward your channel goals?

Your YouTube Analytics.

3. Who is the most important person to satisfy with your channel goals and videos?

Yourself.

4. There is a time-frame after publishing a video that can be critical to the video’s potential success. You’ve created your first video and have uploaded it in the proper format. What is the most important time to monitor your new video after you make it public on your channel?

The first few days.

5. What is one of the most immediate ways a potential viewer judges your video?

By the video thumbnail.

6. What is a simple way to encourage your viewers to watch more of your videos?

Ask them with a question with an annotation.

7. You have just created a video, however you only want to share it with a small group of friends while you optimize it for public release. What is the best way to do this?

Invite your friends over for a viewing party and ask them to critique your video before you upload it.

8. Having a compelling title and thumbnail can encourage potential viewers to click on your video. What is one way to increase the chance that potential viewers will find your video?

Assign accurate keyword tags to your videos, both specific and broad keywords.

9. You are talking with a friend, Alex, who is just starting a YouTube channel. He asks you about the fastest way for him to increase his watch time. What should you tell Alex?

Encourage viewers to subscribe since subscribers drive more watchtime.

10. You have a new channel and are elated by the number of views that you are seeing on your videos. You are curious about where these views are coming from so you can tailor your newest videos for your audience. Where would you look to find this information?

In the Views report in YouTube Analytics.

11. Encouraging your viewers to subscribe is a potential key to your overall channel success. What is one way you might turn a viewer into a subscriber?

Include a call to action in your video encouraging viewers to subscribe (both using a verbal cue and visual cue).

12. Creating videos about the challenges real people face every day is your passion. How can you ensure your videos don’t violate YouTube’s policy guidelines?

Make sure your videos don’t include hate speech, sexual content or nudity, violence, spam, or threats and check YouTube’s Community Guidelines.

13. Music can set the tone for a video. You love including music, but don’t want to use any copyrighted material. What is one place you can search for that perfect musical background?

YouTube audio library--free music and sound effects.

14. You’ve just posted a new video and find yourself with a copyright claim. You review the video and it is all original material you filmed yourself. You are delivering your vlog style commentary in front of a white wall. What can you do?

Ask the copyright owner to retract their claim. If you’re sure the claim was made in error, and are willing to defend your rights in court, then you may file a counter notification.

15. Sid is a community activist. He recently filmed a violent protest where a bystander was injured. What should he include in his description?

Add context to the video like an explanation in the description that he wants to bring public attention to the dangers of violent protests.