Get discovered

 1. What do you call the combination of title, description, tags, thumbnail, subtitles and captions?

Metadata.

2. You’ve created a new video about how to make the perfect tiara. What characteristics should you consider when finalizing your title?

Keep your title short and relevant.

3. True or False. Creating misleading titles, thumbnails and/or descriptions is a great way to get your videos discovered.

False.

4. Larry can’t create a new video each week, however he wants his subscribers to see activity on his channel. What are some actions that Larry can take to keep his “What to Watch” and “My Subscriptions” sections active?

Like or comment on videos.

5. Daria the Diva has just uploaded a new video masterpiece. To attract viewers, she wants to create the perfect thumbnail. What advice would you give Daria?

Be sure to use a custom thumbnail that is clear and compelling in both large and small sizes.

6. When crafting your title, where should you include relevant and descriptive keywords?

At the beginning.

7. You’ve created a 15-minute video and are concerned that some viewers may not want to watch it completely, but want to make sure they can find a relevant section and just watch that portion. What is one way you could use your description to help users find the exact point in the video they are interested in watching?

Include time stamps to specific points in the description so users can watch the part they find most interesting.

8. Being a YouTube creator doesn’t have to be a solitary endeavor. Once you’ve established a regular programming strategy and are creating great videos, it might be a great time to consider collaborating with another creator. What is one way you might collaborate with another creator?

Create a video with another creator who is also popular with your audience.

9. When is the best time to reach out to a creator that you would like to collaborate with on your next video?

At the point where you feel your idea is fully baked and you’ve identified a creator that not only shares your audience but that fits in with the idea.

10. Eustace and Emily have just created what they feel is the best collaboration video ever. They are eager to share it with their viewers. What are two ways they can encourage each others' viewers to check out the other channel?

Use annotations and links in the description to link back to each channel.

11. Eustace and Emily are so happy with their collaboration and are already seeing viewers subscribe to both channels. What is one thing they can each do to keep engaging their new audiences?

Stay engaged through comments and be sure to feature their best videos or playlists in their sections.

12. Antoine is interested in making his videos as accessible as possible to those who speak his native French language, but also to others who speak Russian and German. What are two things Antoine might do to his videos to determine if this approach will increase his viewership in these markets?

Caption his videos in French, then determine the appropriate method to subtitle the videos in Russian and German.

13. Your channel has started to gain traction and you feel that you have found your niche. You believe that running ads for your channel on YouTube might be the right way to ignite growth for your channel. What tool allows you to run a paid ad campaign on YouTube?

AdWords for Video.

14. You are super excited about your new channel ad and are ready to begin filming. What are three things you should keep in mind when creating your ad?

Keep it short, make the most of the first 5 seconds and use calls to action.

15. You have a lot of views on your videos, but few subscribers. What is one tool you can use to target those viewers?

Video remarketing.