Build a consistent brand

Build a consistent brand

1. Why is branding an important component of your channel?

Branding can help your channel be instantly recognized.

2.  Where can your branding be seen on YouTube?

Branding can be seen on channel art and channel icon.

3. Josef has been uploading to YouTube for two months and he has changed his channel icon to a completely different image three times and still isn’t satisfied with it. What advice would you give him?

Be consistent—commit to one style for the long term.

4. Where does your channel description appear?

Your channel description appears in your “about” section and when viewers hover over your channel icon on the watch page.

5. Which strategy should you keep in mind when designing a watermark for your channel?

Choose an image that closely resembles other elements of your channel branding so that your audience can instantly recognize your channel.

6. Malia is writing a script for her channel trailer. What elements should she include in it?

She should give viewers a sneak peek of her channel, explain what makes it unique, and include a call to subscribe.

7. What type of video should you use for your channel trailer?

Create a new video for your trailer that concisely highlights elements of your channel.

8. Why is it important to include a call to subscribe in your trailer?

All of the above.

9. When a(n) _________ comes to your channel, they will automatically see your channel trailer.

unsubscribed viewer

10.  It’s a good idea to include which of the following in your channel description:

Information you think is most important for viewers

11. Brianna wants her YouTube channel to reach new audiences. What advice would you give her to use Google as a tool to increase exposure?

Recommend that she connect her channel to a Google+ page.

12. When you connect your Google+ account and YouTube channel, you will be represented by one profile name and photo.

True

13. You can opt-in to automatically share uploads from your channel to your _________.

Google+ home page

14. It’s a good idea to connect your Google+ account to your YouTube channel because _________.

All of the above

15. What report allows you to see what websites drive watch time and views?

Playback locations report