Earn money with YouTube

Earn money with YouTube

1. Who are the major players on the YouTube ecosystem that make it possible to earn money on your video content.

All of the above.

2. What do you need to do in order get paid for ads running on your content?

Link your YouTube account to Ad Sense Account.

3. After turning monetization on for his YouTube channel, Paul decided he wanted to start tracking how much he’s earning. What two reports should he review?

Estimated earnings report and Ad performance report.

4. What information can not be found on the Ad performance report?

Monthly revenue.

5. What does CPM stand for?

Cost per mile (1000 impressions).

6. Julia uploaded a video and is seeing lots of traffic from mobile, but her ad revenue is less than expected. What could be the reason?

Not all ad formats are available on mobile.

7. Suzanne wants to get an estimate of how much money she will make on her YouTube channel. Which report should she look at?

Estimated earnings report. 1

8. How can Mike calculate his share of what advertisers have paid to show ads on his content (e.g. revenue per thousand impressions RPM)?

Estimated Earnings divided by the number of monetized impressions, then multiply by 1000.

9. After you have built an audience on YouTube, what are some different ways you can earn money?

All of the above. 1

10. Which ad format should you use if you want to give viewers the ability to choose if they want to watch an ad before your video and you want this option for viewers on mobile and desktops?

Skippable.

11. What is the least intrusive ad format?

Display.

12. Mike wants to compare revenue performance of different ad types in order to decide which to enable. Where should he look for this information?

Ad performance report.

13. When it comes to being part of the YouTube community, following which guidelines will help you gain visibility and engagement?

All of the above.

14. Understanding YouTube policies is important. What happens when you click on one of your own ads?

You will lose your partnership and AdSense account.

15. Joining the YouTube Partner Program allows you to enable your channel for monetization and your videos can earn revenue from ads.

True

Measure your success

Measure your success

1. Marcel really isn’t a numbers person. She just likes to make great videos that people love. For this reason, she really hasn’t wanted to spend much time in YouTube Analytics. Recently one of her friends told her she shared her video and now Marcel wants to know how many times her video has been shared. Which report should she review?

Shares report.

2. You have a channel and are elated by the number of views and growing number of subscribers you are racking up. You take your first tentative steps into YouTube Analytics, check out your Demographics report and realize that your primary audience is 15-25 year old females in Peru. How can this information help you?

You can start to tailor your content to this audience to increase watchtime and entice new subscribers.

3. How can YouTube Analytics help you turn casual viewers into subscribers and potentially loyal fans?

Use insights from data collected from your subscribers.

4. You are interested in learning who is watching your videos. Specifically where they are from, are they male or female, and their typical age range. Which YouTube Analytics report would you review?

Demographics report.

5. Which report can show you which words are being used in YouTube search to find your videos? You want to make sure you have added them to your tags.

Traffic sources report.

6. You know that mobile viewership is increasing rapidly and aren’t sure your videos are really optimized for a mobile viewing experience. What report will show you if your viewership on mobile devices is increasing?

Devices report.

7. How would you use the Videos added report?

To determine if you are overwhelming your viewers with new videos.

8. Misty invests a lot of time in creating the perfect video. She has started looking at her Audience Retention report and sees a flat horizontal line. How should this make Misty feel?

Happy, people are watching her video through to the end.

9. You are chatting with another creator at a recent event. They are looking at their Audience Retention report and see a steep decline after the first 10 to 15 seconds. What might this mean?

The video metadata was misleading.

10. Annotations are a great way to encourage your viewers to take an action. How can you determine if your annotations are effective?

Check the Annotations report.

11. Where would you look to determine if your playlist strategy was effective?

Views report.

12. Generally, subscribers generate more watch time on your videos. You are curious to see if the demographics of your subscribers differ than your overall audience. Where would you find this information?

Demographics report.

13. Sometimes understanding which videos cause you to lose subscribers is just as important as the videos that cause you to gain subscribers. Where would you find videos that resulted in the most lost subscribers?

Subscribers report.

14. You have narrowed down your lost subscribers to a few videos. What can you do to help ascertain why viewers unsubscribed?

Read the video comments.

15. You notice a big difference between the demographics of your overall viewers and your subscribers. Who should you target your next video towards?

Your subscribers.

Drive fan engagement

Drive fan engagement

1. What is the primary way new people find out about your videos?

Word of mouth.

2.  A sports channel decides that it wants to build a special show around the upcoming World Cup. Which programming fundamental is this an example of?

Planning around a tent-pole event.

3. Which of the following is a sustainable idea for a video ritual?

Add a bloopers reel at the end of videos.

4. One of the most important groups to foster relationships with on your channel are:

Top contributors.

5. What’s a good way to respond to a heated debate within your community?

Moderate comments to remove offensive language using platform tools.

6. Can you monetize a live event on YouTube?

Yes, you can run ads.

7. Defining a creed is:

Showing viewers what you're all here to accomplish or enjoy together.

8. What is a great extension to any social media strategy?

Google Alerts that identify when your brand is mentioned.

9. What is an essential technique to strengthen the bond with your top fans?

Respond to their comments in a meaningful way.

10. You notice a fan has re-posted your video to their Twitter account. How can you show her your appreciation and encourage continued interaction?

All of the above.

11. Joanne created a new video based on several suggestions from her fans. Which community-building strategy is this an example of?

Interactivity with your audience.

12. Julio just launched a new channel. Where can he go to find out who his audience is, what else they watch and how they discover his videos?

He can check out the Subscribers report in addition to reading and responding to viewers’ comments.

13. Which of these are examples of the five guiding principles to building a strong community?

Rituals, creation story, language.

14. Which is a useful strategy to use when trying to catch the attention of blogs?

Use a blog roll to highlight videos with topical or trending themes that target their audiences.

15. Social media should not be a priority because the YouTube platform gives you all of the tools you need to promote your videos worldwide and grow all your audience.

False

Encourage viewers to watch more

Encourage viewers to watch more

1. What should you consider when using links in the description field that send viewers away from YouTube?

Sending users offsite may negatively affect your video's watch time.

2. What type of annotation would be most appropriate at the start of a video?

The table of contents for the video.

3. End cards that encourage viewers to ____________ can have a positive impact on watch time.

Subscribe.

4. Series playlists:

help inform the YouTube algorithm about the order in which to display content to a viewer.

5. You are going to broadcast a series of episodes on the best carnitas recipes. Which of these could be an effective way to inspire your audience to watch subsequent episodes?.

End with a scripted call to action asking viewers to nominate their favorite recipes, with the reward that you will film the final episode about the recipe that gets the most audience votes.

6. After adding a new channel trailer, where should you look to see how much of an impact it has on your subscriber count?

Subscribers report.

7. Where can you see the impact on watch time of where you share your videos?

Traffic sources report

8. Where is it most important to avoid placing annotations so they don’t interfere with viewing content?

The top and bottom.

9. Which of the following is the least intrusive call-to-action format?

Spotlight annotations whose text only appears when the mouse hovers above them.

10. Why it is important to increase watch time?

Increased watch time can improve your video’s placement in Suggested video and search results.

11. What key area should you consider when uploading because it could help boost watch time?

Drafting a compelling description that includes a call-to-action.

12. The channel you and your friend Zenaida created has seen its subscription numbers increase after the first 10 weeks. Now you want to increase watch time and get more views. What are three ways to stimulate your subscribers or unsubscribed viewers into more interaction on your channel?

Include a call to action into each video, place strategic annotations, use a recurring keyword tagline.

13. Which of the below would be the best to use when encouraging your audience to link to other videos, playlists, channels or full versions of shorter video clips?
Clickable annotations.

14. What type of annotation helps to break up long videos?
Time coded annotations.

15. What are two key factors to keep in mind when using annotations?
Function and placement